Bala is Managing Director, Data Division at Pelmorex, the parent company of The Weather Network/MeteoMedia brands. He leads business and product strategy around Big Data of Audience (Login, Behavioral, mobile location) and weather datasets for Pelmorex. Bala also leads the Big Data Solutions team of GIS, Data Science/Engineering and BI. He leads partnerships with other Data/Technology companies and with top Canadian Universities in Data Science/Analytics.
The Weather Network/MétéoMédia are Canada’s most popular weather information websites and mobile/tablet/ Interactive TV applications, as well as the most frequently watched specialty television networks. In addition, Pelmorex owns and operates El Tiempo Previsto, S.L.U., Spain’s leading multi-platform weather information provider. Pelmorex generates weather forecasts for hundreds of millions of locations every hour and processes billions of bread crumbs of audience data every day.
Manager for McDonald's Canada where he leads the development and evolution of the McD's analytics framework and digital analytics maturity to understand and meet the desires of the modern consumer.
Previously, Houtsin has worked in Strategy, Operations, IT, and Logistics across a wide range of industries including Retail, Automotive, and Financial Services. He holds a bachelor of Commerce in Business Technology Management with a Minor in Business Communications from Ryerson University