Luis Alberto Caballero is a seasoned marketing analytics and strategy leader with a proven track record of driving data-informed growth at scale. Currently serving as VP of Marketing Analytics at HelloFresh, Luis has led transformative initiatives in marketing ROI measurement, causal inference for marketing optimization, self-service analytics, and artificial intelligence. Prior to HelloFresh, he held leadership roles at Amazon, where he successfully built and led both digital marketing teams and analytics organizations across global businesses. Throughout his career, Luis has managed high-performing, multidisciplinary teams spanning marketing, product, data science, data engineering, and analytics. An MIT Sloan graduate, he is also an advocate for Latino representation in tech and a recognized team builder who blends strategic clarity with operational excellence.
Day 1: Jun 4, 2025
Day 2: Jun 5, 2025
3:30 pm
PANEL: BRANDING
Elevate Your Leadership Brand: Strategies for Transitioning from Technical Management to Strategic Leadership
Strengthen your leadership brand by leveraging your technical background to influence business-wide decisions and drive organizational success from a strategic perspective. Take back to your office strategies to:
- Develop executive presence and communication skills that resonate with C-suite stakeholders.
- Shift from managing projects to defining vision and setting strategic priorities.
- Align data initiatives with broader business goals to foster innovation and drive growth across the organization.
Advance your progress from technical management to strategic leadership to drive transformative change and influence key business outcomes.
