2020 Agenda

As more and more data is being collected, data science techniques will help industries reduce operational costs, enhance security, and increase revenues. Another aspect that is becoming increasingly important is the ability to understand human behavior through data science. Learn how to properly leverage your customer data, product data, transactional data and operations to maintain your competitive advantage. Gain insights to:

• Understanding your customer ecosystem
• Paying attention to your underwater data
• Increasing the quality of your data

Use big data to better understand your costumers.

• Improved consumer familiarity with conversational interfaces
• The rise of the “lean back customer” interaction
• The intersection of data and customer relationship platforms

• Examining how digitization and technological innovation are changing team skill sets
• Exploring the key strategies for reskilling your team across all corporate levels
• Empowering your team through cross-training

• Strategies for successful business intelligence/analytics projects for the coming decade
• Fundamentals that will empower teams to deliver high-quality, high-value, working business intelligence systems
• The knowledge needed to make the transformation to Agile methods in delivering your next analytics projects

Businesses continue to recognize the ability to increase revenue and long term relationship value by offering their customers personalized experiences. However, firms find their data is too distributed across multiple channels to effectively create and act on a truly unified customer profile. Source practical tips to:

• Leverage identity matching across siloed data sources and diverse channels
• Act on the explicit and implicit data about individuals
• Use CDP to power in-the-moment personalization across multiple channels

Perfect your use of customer data platforms to leverage valuable insights

Most organizations are in the phase of rapidly gearing up to contain and manage cyber security threats. The question is how and where to begin. Transform your organization with these tips to protect your sensitive and valuable data. Walk away with an action plan on:

• Steering cybersecurity at the corporate level and acting on the frontlines
• Employing proactive measures and mechanisms to combat system hackers
• Converting internal information to intelligence with associated best practices

Protect your business by developing an advanced cyber security organization.

As you build your big data and analytics program, you must be ready for your needs to change. Develop a program that can adapt as you scale your program. Source a framework to:

• Start small and scale your program up
• Anticipate and respond to future needs
• Build flexibility into your program

Improve your operations through a scalable and agile platform.

The challenge remains for cities to figure out how to stimulate the development of intelligent, collaborative planning processes given digitization and the fast pace of technological change. Improve your data rich planning processes with the lessons learned from the winning city of Canada’s Smart Cities challenge, Montreal, on how they plan to utilize intelligent applications to improve the quality of life for their citizens. Gain insights to:

• Increasing citizen engagement
• Examining the success factors in taking a participative approach to intelligent applications
• Case study: Why Montreal won Canada’s Smart Cities Challenge, $50M dollar prize

• Map your organization’s data supply chain.
• Focus on the “art of the possible.”
• Be transparent about data.
• Develop reward-sharing mechanisms.
• Identify areas of friction within the organization.
• Elevate the conversation to focus on strategy and innovation.

• Learn about the risks associated with moving to the cloud
• Necessary supports for cloud computing
• Effectively evaluating your cloud options
• Building a solid cloud strategy
• How to align existing processes and procedures with the cloud
• Building automation into your cloud strategy

• Creating new business models to drive your KPIs
• Investing in fundamental business transformation to move into responsive
• interfaces and systems
• Enhancing the customers' in-person experience through a mobile-first approach
• Putting strategic, disruptive, service-driven technology to work to yield increased profitability