Actionable Analytics at Scale: How to Create Value in a Connected World

This paper will investigate ways to drive performance with actionable analytics. The importance of trusted data as part of an analytics strategy, the need for a modern platform to support analytics on a broad scale, and how ease of use ensures high adoption will also be discussed. Finally, real-world success stories will demonstrate the value actionable analytics can bring to any organization.

Predictive Analytics for Sales and Marketing: Transforming Big Data Into Customer Knowledge

Sales and marketing professionals face immense pressure to land new customers, even though buyers have limited funds and are exercising greater discretion in how those funds are spent. They must also keep existing clients happy and loyal, even as competitors try to woo them away.
Many organizations are turning to predictive analytics to gain an edge. Unlike traditional reporting solutions, which offer only a view of past activities, predictive analytics provides the ability to look ahead by discovering patterns and trends in historical sales and marketing data to determine how potential and existing customers are likely to behave in the future.

Maximizing the Benefits of Customer-Centric Master Data Management

In this white paper, we’ll investigate how strategic information management, specifically master data management (MDM), can drive customer experience. In fact, a Ventana Research survey4 of financial services organizations found that 52 percent of those with MDM capabilities experienced improved customer satisfaction. We’ll also share some modern approaches to MDM (and why they’re better than traditional methods), and introduce Omni-GenTM for Customer, an out-of-the- box solution for rapidly and effectively mastering the customer domain.

The Seven Steps to Modern Analytics Success

More than 60-percent of analytics projects are predicted to fail. One of the big reasons is they can take too long―and time to insight is a critical success factor. Old school sequential development and delivery, lack of business and IT collaboration, and unclear governance can all can throttle projects.

The complimentary Eckerson Group whitepaper “The New Analytics Lifecycle: Accelerating Insight to Drive Innovation,” provides a proven blueprint for organizations to reimagine their analytics delivery methodologies—so they’re more agile and responsive. You’ll learn:
– The 12 choke points to avoid that slow analytics initiatives
– How to create a 3-tier analytics strategy
– A proven 7 step methodology for rapid analytics success

Get the latest insights on how to upgrade your analytics delivery models based on Eckerson Group’s hands-on experience helping Fortune 2000 companies succeed with business intelligence, analytics, data management, data governance, performance management, and data science.

Achieving Self-Service for Enterprise Data Analysts

Analysts and analytic leaders at world-class enterprises are embracing the self-service data analytics shift to answer the demands for faster and deeper insights, and more importantly setting themselves apart from their less enabled peers.

This whitepaper features:
– Why enterprises are moving their processes to self-service models
– A comparison of analytics platforms and capabilities
– Case studies from Hyatt, JPMorgan Chase and Southwest Airlines
– Read this whitepaper and see why the shift toward self-service data analytics is empowering leading analysts and analytic teams to improve processes, eliminate repetitive tasks, build better relationships with IT, and deliver deeper insights faster.

From Data To Disruption: Innovation Through Digital Intelligence

With input from more than 600 business executives worldwide, we provide a lens into the value digital intelligence brings to your organization and help you understand what Digital Innovators are doing differently. As a CIO, you not only must think differently about the role data plays in your business strategy, but also must communicate the strategic priorities for the technology platforms and skills needed to enable the delivery of digital intelligence. To that end, this report showcases the key characteristics and approaches these Digital Innovators use to be successful.

Artificial Intelligence for Executives

Are you thinking about adding artificial intelligence to your organization? It’s certainly a hot topic and worth the attention.

This paper outlines the SAS approach to AI and explains key concepts. It also provides process and implementation tips if you are considering adding AI technologies to your business and analytical strategies.

The Evolution of Analytics

Analytics is now an expected part of the bottom line. The irony is that as more companies become adept at analytics, it becomes less of a competitive advantage. Businesses are now being forced to look deeper into their data to increase efficiency and competitiveness.

Enter machine learning. Recent advances have led to increased interest in adopting this technology as part of a larger, more comprehensive analytics strategy. But incorporating modern machine learning techniques into production data infrastructures is not easy.

Read this report to learn more about modern applications for machine learning, including recommendation systems, streaming analytics, deep learning and cognitive computing. And learn from the experiences of two companies that have successfully navigated both organizational and technological challenges to adopt machine learning and embark on their own analytics evolution.

How to Use Analytics for a Cognitive Business

As humans, we have the ability to think both analytically and creatively. The same should be true for your organization, with technology that helps you hypothesize by connecting fact to possibility. That is a defining trait of cognitive business: a new relationship with technology that empowers people by shifting technology’s role from enabler to advisor. Business technologies that automate and detect can now also advise and enhance human expertise, contributing to exponential increases in productivity and improved efficiencies across your organization.

IBM has developed a methodology that includes strategy, expertise and a game plan to accelerate your data and analytics success as a cognitive business. Download this guide to learn more.

IBM: Your cognitive future

How next-gen computing changes the way we live and work

Organizations have just begun to scratch the surface of cognitive computing capabilities. From improving customer engagement to enhancing research capabilities that identify new life-saving medical treatments, the potential value is boundless. Through our research, we uncover multiple innovative opportunities across industries, creating chances for early adopters to achieve a substantial first-mover advantage.

WinterGreen Research estimates the global healthcare decision support market alone will increase to more than $200 billion by 2019 as a result of new cognitive computing technologies.

How Streaming Analytics Enables Real-Time Decisions

The idea of processing data from events as they are occurring is not new. Many platforms already have ways of generating alerts when certain thresholds are reached or when specific data is available.