Allen is a Senior Director of Software Development with extensive experience building and scaling data-driven technology organizations, particularly in the fast-paced world of E-Comm. At Loblaw Digital, he leads engineering for some of Canadians’ favourite shopping apps (PC Express, Shoppers Drug Mart & Joe Fresh), driving innovation across search, checkout, post-purchase, and media experiences—all deeply informed by real-time analytics and experimentation.
With a strong foundation in distributed systems, data infrastructure, and machine learning applications, Allen has championed the integration of data at every layer of the engineering stack. Under his leadership, the engineering organization has scaled to support millions of daily active users, leveraging A/B testing frameworks, event-driven architectures, and real-time analytics to continuously optimize user experience and business outcomes.
Day 1: Jun 4, 2025
1:45 pm
CASE STUDY: ARCHITECTURE
How data powers every layer of a world class E-Comm app
Modern e-commerce isn’t just built on code—it’s built on data. From the moment a user lands on the homepage to the second their order ships, every interaction is shaped by real-time insights, massive datasets, and intelligent systems working behind the scenes. Optimize how your engineering teams capture, process, and act on billions of data points daily—turning raw user behavior into personalized experiences, optimized pricing, and operational efficiency. Walk away with valuable tactics to:
- Store and managing large-scale datasets in cloud-native environments
- Deploy event streams and real-time analytics to drive insights and decision-making
- Architecting big data pipelines for recommendations, personalization, media and search
- Building experimentation frameworks on top of large, diverse data sources
Ensure scalability and reliability of data systems at high traffic volumes
Day 2: Jun 5, 2025
