Big data and analytics are must-haves for competitive, efficient organizations in 2018. And AI, including machine learning, is poised to revolutionize industries. Organizations that want to maintain competitive advantage can’t afford to not be on top of these trends.
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Bala is Managing Director, Data Division at Pelmorex, the parent company of The Weather Network/MeteoMedia brands. He leads business and product strategy around Big Data of Audience (Login, Behavioral, mobile location) and weather datasets for Pelmorex. Bala also leads the Big Data Solutions team of GIS, Data Science/Engineering and BI. He leads partnerships with other Data/Technology companies and with top Canadian Universities in Data Science/Analytics.
The Weather Network/MétéoMédia are Canada’s most popular weather information websites and mobile/tablet/ Interactive TV applications, as well as the most frequently watched specialty television networks. In addition, Pelmorex owns and operates El Tiempo Previsto, S.L.U., Spain’s leading multi-platform weather information provider. Pelmorex generates weather forecasts for hundreds of millions of locations every hour and processes billions of bread crumbs of audience data every day.